A focused starting point
Campaign teardown
$49 one time
A human-led review of one campaign’s funnel, with a focused experiment to investigate next. For teams that want a second perspective without a recurring commitment.
FunnelForge / For small B2B sales teams
Find the friction.
Forge your next move.
Turn your outbound numbers into a clearer next experiment. Start with SignalBench, our browser-based funnel calculator, then go deeper with a focused campaign review.
Early-stage tools. Human-led reviews. No inflated promises.
The working principle
One funnel. One focused experiment.
What to expect
Private by designSignalBench calculates locally in your browser. Your funnel numbers aren’t uploaded.
A hypothesis, not a verdictSuggested experiments are starting points to investigate—not guaranteed results.
Small, deliberate beginningsWe’re validating manual reviews before building a larger software product.
01 / Understand the funnel
Less dashboard.
More direction.
SignalBench is our free first-version tool for seeing conversion rates from emails sent through qualified opportunities. It suggests one experiment to investigate, so your next step stays manageable.
Prototype stage
The calculator has been built; public hosting is not connected yet. Reviews below are the next step in validating the business.
A more useful review process
01
Map the conversion path
Look at the journey from outbound emails to qualified opportunities, rather than treating reply rate as the whole story.
02
Locate the question worth asking
Identify where the funnel needs closer investigation. The numbers guide the discussion; they don’t explain every cause.
03
Choose one experiment
Leave with a focused idea to test before changing your entire campaign or investing in more software.
02 / Bring in a second perspective
Start small. Review deliberately.
Initial offers under validation. These are proposed prices, not evidence of proven outcomes.
Keep the conversation going
Small-team review
$149 / month
An ongoing review offer for small B2B sales teams. Revisit funnel performance and refine what to test next as your campaigns evolve.
Booking availability
Checking available reviews…
Make the next move a considered one
Clarity before more volume.
Choose the review that fits your team. Check availability before committing.